Watertower | Insurance agents get 3x more leads for the same cost

Insurance agents get 3x more leads for the same cost.

AI generates your insurance leads at cost, for about 1/3 of what lead vendors typically sell them for. Scroll down to see our results.

How does it work?

$500K+ real ad spend24K+ leads generated100% exclusive

Our CPL vs. Lead Vendors

With Watertower AI
VS
Buying from vendors
$17per lead
Final expense
$50+per lead
$22per lead
IUL
$75+per lead
$14per lead
Mortgage protection
$40+per lead
$11per lead
Medicare
$45+per lead
$13per lead
Term life
$50+per lead
$17per lead
ACA health
$50+per lead

Same $2,000 lead budget. 3x more leads.

Watertower AI Vendor

0
50
100
150
200
117
117vs40

Final expenseFinal exp.

2.9xmore leads

90
90vs26

IULIUL

3.5xmore leads

142
142vs50

Mortgage protectionMortgage

2.8xmore leads

181
181vs44

MedicareMedicare

4.1xmore leads

153
153vs40

Term lifeTerm

3.8xmore leads

117
117vs40

ACA healthACA

2.9xmore leads

Break up with your lead vendor

How it works

Three things that fill your calendar

1

Proven AI marketing, live in 3 clicks

No filming, no ad agency, no guesswork. Pick a campaign that already works and your leads start coming in today.

app.getwatertower.com

Insurance campaign library

Launch campaign

Final Expense InsuranceHistoric CPL $17 · $331K proven spend

✦ AI-written ad copy

Protect your family from final expenses

See plans from $1/day in FL, GA and TX. Check your options in 60 seconds.

Licensed states

FLGATXNCAZOH

Daily budget

$0

Thank you page

johndoe.comProducer page

Every lead is sent to your producer page to build trust before the 1st call.

Live · leads coming in

Leads0
Avg CPL$0
Markup$0
Saved vs. $50 vendor leads$0
  1. 1
    Choose your productFinal expense, IUL, mortgage, Medicare, term or ACA.
  2. 2
    AI tailors itCopy, audience and images built for you.
  3. 3
    Choose your licensed statesAds only run where you can write.
  4. 4
    Set your budgetPaid straight to Meta from your card.
  5. 5
    Leads land on your producer pageTrust is built before your first call.
  6. 6
    LaunchExclusive leads start coming in.
2

Speed to Lead Auto-Pilot

The agent who calls first wins the sale. Your phone rings the second a lead submits, press 1 and you're talking while they're still on your page. Miss it and AI texts them for you.

21xmore likely to qualify a lead you call in 5 minutes vs. 30.
New lead callingConnected
DP

Doris P.

Final expense · TX

Submitted her form 4 seconds ago

00:00 on the line

Press 1 to connect

Can't pick up? AI texts her for you.

3

Everything you need to produce $100K+/mo, in one login

Replace the CRM, dialer, texting app and lead vendor you're paying for separately. Tap any feature to see it.

AI templates in 3 clicks

Stop guessing what ads work. Launch campaigns that already spent $500K+ finding the cheapest leads, and AI tailors them to your states before you approve.

Pick campaignFinal expense $17
Choose statesFL · GA · TX
LaunchLive in minutes

Speed to lead auto-dial

The lead who calls you first buys from you. The second they submit, your phone rings with their name, and one tap connects you while they're still holding their phone.

New leadDoris P. submits
Phone ringsNew lead: Doris
Press 1You're talking

Instant lead nurture

Your AI texts every new lead within seconds, day or night, answers their questions and books them on your calendar. You wake up to appointments, not a list of cold names.

Lead submits9:42 PM
AI textsin 4 seconds
BookedThu · 2:00 PM

Missed call text back

Every missed call is a policy walking to the next agent. AI texts them back instantly so they wait for you instead of calling someone else.

Missed callYou're on a call
AI texts backinstantly
They waitfor your callback

No-show follow-up

No-shows aren't lost, they're just busy. AI follows up automatically and rebooks them, so the leads you already paid for still close.

No-showTue · 2:00 PM
AI follows upsame day
RebookedThu · 11:00 AM

Professional producer page

Every lead sees your verified NPN, carriers and reviews before you ever call. They answer the phone already trusting you, not wondering who you are.

Lead submitsyour ad form
Your pagejohndoe.com
They trust youbefore you call

AI power dialer

Burn through your pipeline in a fraction of the time with voicemail drops, call recording and automatic callbacks. More conversations every hour you work.

Load list50 leads
Power dial12 conversations
Booked4 appointments

CRM, pipeline and calendar

Every lead from first click to issued policy in one place, synced to your Google calendar. Nothing slips through the cracks and you always know your next move.

New leadauto-added
Bookedon your calendar
Soldpolicy issued

Pre-built automations

Reminders, follow-ups and pipeline updates run themselves from day one. You sell, the system chases.

Appointment setThu · 2:00 PM
Reminders24h and 1h before
They show upready to buy

And much more: reporting, team seats, review requests and new tools added all the time.

Break up with your lead vendor

Free 20-minute call

Let's see if it's the right fit for you

20 minutes. Your numbers, live. No pressure.

Pick a time for your free call

Your current CPL vs. the same budget on proven AI campaigns.

Questions

Quick answers

Does AI run my ads for me?

Yes. It just needs a little info from you: the product you sell, your licensed states and your daily budget. AI builds the campaign, writes the copy and launches it from your own ad account.

Do I need any ad experience?

None. If you can answer three questions, you can launch. We set everything up with you, and AI handles the targeting, copy and images.

Is this a lead vendor?

No. Your ads run in your own ad account, so every lead is 100% exclusive to you and costs only what the ad costs. No markup and no reselling to five other agents.

What will my leads cost?

Our proven campaigns have historically produced leads from $11 to $22 depending on the product, about a third of what lead vendors typically charge. Results vary by state and budget.

How fast can I be live?

Most agents are live within 48 hours, and leads can start coming in the same day your campaign launches.

What does it cost?

We cover pricing on your call. Ad spend is separate and paid straight to Meta from your card, so you always see exactly what every lead costs you.

Stop paying a markup on every lead.

20 minutes to see what your leads should cost.

20 minutesYour numbers, liveNo obligation

Ad spend, lead and launch figures are combined results from agents and agencies running these campaign templates on their own ad accounts, including campaigns run by Watertower, and are not Watertower's own spend alone. Historic cost per lead figures come from that campaign data; IUL and ACA figures are estimates. None of these are a guarantee of results. Your cost per lead depends on your product, states, budget and competition. Ad spend is paid directly to the ad platform. Watertower is software for licensed agents and is not a lead vendor, insurance carrier or agency. Not affiliated with Meta Platforms or any insurance carrier. Agents are responsible for following their carriers' and states' marketing and licensing rules. The 21x speed-to-lead figure comes from the Lead Response Management Study by Dr. James Oldroyd and InsideSales.com. Message and data rates may apply. Reply STOP to opt out or HELP for help. © 2026 Watertower. Watertower is a brand of Attorney Scaler LLC, a Florida limited liability company.